Randall J. Stevenson

(336) 558-7851 ♦ novajmedia@gmail.com

 

 

Brand / Sales / Marketing Management

Top-Performing Leader with 15+ years’ experience directing branding initiatives, field sales training, and marketing functions for nation’s largest telecommunication firms. Excels at defining and aligning B2B marketing / sales strategies and media campaigns to maximize revenue performance. Highly effective at leveraging account / channel relationships, sales training expertise, and teams to identify and attract new business opportunities. Strong track record managing merchandising efforts and new product launches to aggressively target and penetrate key markets.

 

Core Leadership Competencies

 

 

Professional Experience

 

SAMSUNG® – Greensboro, NC

2014 – Present

Global technology and electronics firm with annual sales in the billions of dollars. 

Field Sales Manager (Contractor)

Oversee day-to-day operations supporting field marketing activities. Supervise and train 70 indirect reports. Accountable for staff training & development, relationship management, strategic planning & execution, branding advertising, and merchandising. Build and maintain key partnerships with retail channels.

 

§    Chosen as part Samsung’s® Experiential Product Specialist (Brand Ambassador) program in traveling to nationwide marketing events to train and represent Samsung® brand.

§    Improved market share and brand awareness by spearheading field training to help employees and management market firm’s product devices and services across large retail channels.

§    Boosted sales by at least 10% each month with 50% of locations on pace to exceed that goal by working with Store and District Managers to launch mobile brand strategy across top-tier wireless carrier locations.

§    Increased brand advertising and online / mobile marketing presence by leveraging retail channels to market and promote brand.

 

THE RETAIL OUTSOURCE – Greensboro / Raleigh, NC

2013 – 2015

Premier sales performance agency.

Territory / Account Manager (Contractor)

Provided territory and account management for a nationwide advertising, media sales, and marketing firm. Managed 40+ indirect reports. Oversaw all staff training, new business development, account relationships, marketing initiatives, merchandising, and branding.

 

§    Grew sales for Cricket® brand by supporting marketing events and merchandise placement of branded items in prominent locations in Wal-Mart® retail stores across the Carolinas.

§    Generated significant sales growth and market presence by successfully training electronic department staff on Cricket’s® wireless plans and products.

§    Planned and coordinated grassroots marketing events including assigning employees to specified event locations.

 

AT&T WIRELESS® – Burlington, NC

2011 – 2013

Nation’s leading wireless provider serving 123.9 million subscribers.

Sales Lead

Led retail and B2B sales activities with six direct reports. Accountable for strategic sales planning, product training, business development, key account relations, and retail channel management.

 

§    Achieved top 10% sales growth in store location and top 20 in Southeast Region by designing and rolling out strategies to maximize in-store revenue, service, and customer experience.

§    Partnered with store management to launch new products, services and processes, B2B sales training, and onsite / offsite sales negotiations.

 

NOKIA® – Raleigh, NC

2010 – 2011

Multinational communications and information technology company.

Field Sales Manager

Managed field sales training activities across retail channels. Oversaw B2B sales efforts, retail store / product training, merchandising, marketing events, and national branding.

 

§    Served as District Territory Manager responsible for providing training on products and services across Eastern Carolinas.

§    Improved sales team performance by developing and implementing an in-store plan to educate staff on T-Mobile® and AT&T Nokia® product lines.

 

VERIZON®– Burlington, NC

2007 – 2010

Largest wireless telecommunications provider with 135.4 million subscribers.

Google® SME

Provided Google® subject matter expertise and staff training on new google products and services. Oversaw 12 direct reports. Accountable for brand advocacy, field training, and retail sales support.

 

§    Chosen as brand advocate in providing training, marketing, and promoting company’s android operating system.

§    Helped led a retail store to the top 5% in the Southeast for two consecutive quarters in 2009 for most new sales on android based products and services.

§    Consistently remained in the top 5 of employees for outstanding performance.

 

 

Additional Work History

 

Marketing Advisor (Contractor) – THE BERRY COMPANY – High Point, NC (2013)

Provided marketing guidance and advice in developing and implementing company’s nationwide campaign marketing strategy.

 

§    Delivered strong sales growth by marketing and selling marketing campaigns that tapped into online, brick & mortar, and social media advertising channels.

§    Played key role in evaluating client’s current marketing dollar efforts and supplying factual ways to increase or decrease efforts, while maximizing results.

 

Credit Analyst – AT&T WIRELESS – Burlington, NC (2000-2003)

 

Education

 

GUILFORD TECHNICAL COMMUNITY COLLEGE – Jamestown, NC

Associates in Business & Management